With heterosexual men (who, by definition, are sexually attracted to women), the process is longer – and potentially more fraught – because men may be grappling with their own sexual impulses.
In other words, because gay men are attracted to their own gender, they’re a “safe bet” for women – at least, from a sociobiological standpoint.
To test this, we created a fake news article that detailed extremely skewed sex ratios, indicating that women in college were competing over a very small pool of men.
The female participants were then asked how likely they would be to trust the individual’s dating advice.
I also recruited gay male participants, and had them complete the same task (with the gay men viewing Facebook profiles depicting a straight female, gay male or lesbian female).
The experiments, published in the journal , demonstrated that straight women and gay men perceived one another to be trustworthy sources of relationship and dating advice.
In other words, when it came to dating-related matters, there was an almost instantaneous level of implicit trust.