Have those new features been implemented and what are the differences since the early stages of gamification on Zoosk?Zadeh: No, those changes have not been implemented.At this time, there is not much I can discuss about the upcoming changes since they are in flux and we don’t really know which ones will pass our final user testing.Games Beat: Why have you decided to improve on the gamification of the web site?Games Beat: How does this differ from other online dating communities?
Games Beat: So, essentially, Zoosk is trying to stay ahead of the competition by offering more ways for people to promote themselves and their profiles?Zadeh: We are the only site that actually gives you feedback on how you are stacking up against the rest of population, what accounts towards your rank, and gives you a “badge” if you will.So really playing on the gamification on all the elements of it.Games Beat sat down with Shayan Zadeh, Zoosk CEO, to delve deeper into the company’s gamification feature and the Zoosk world. Games Beat: Can you tell me a little bit about why you’ve decided to integrate gamification into the online dating format and how you are doing it?Shayan Zadeh: Well, as you know, gamification is just a fancy word for giving consumers incentives to perform certain tasks. We all remember the badges we would get back in school. However, we have been smart about bringing the same concept into the online dating world leveraging our virtual currency system, we are able to build incentives into the product that help guide users towards deeper engagement and other behaviors we find useful.